ADLAB // McCann was established 10 years ago as a solely Zambian owned private Advertising Agency. We believe that our strength as a team lies in the hearts of our creative staff who live and breathe our brands.
We showcase fresh, creative ideas that speak to the heart of the consumers and uplift the brands that we represent. We build brands through creating strong relationships and long term PARTNERSHIPS with our clients.
A hundred and three years ago, H. K. McCann set out to build something. He started with a point of view, a creative department and one client, a start-up, called Standard Oil. They did a good job building that brand. And they built another one called General Motors. And one called Coca-Cola. And Microsoft.
In fact, if you look at the one hundred most lasting brands of the last century, more of them were crafted at McCann than at any other agency.
Why? Because we build to last.
We don’t build fads or gimmicks or trophy shelves. We build brands. We give them meaning, we give them relevance, and we give them a purpose in the world that has value. We give them a long-term vision and a voice worth listening to.
We take a truth and we tell it well.
At the heart of every idea is a truth. Not a fact. Not a stat. A human truth, which is timeless and enduring. A truth that gives meaning to a brand and how it connects to its customers. A truth that spawns timely tactics, campaigns, and stories. Forever flexible, always connected.
After all, we live in a disposable society, where products and marketing ideas can come and go with amazing speed.
But in this world of stunts, tactics, projects and buzz words, we believe building lasting brands with a lasting purpose is more important than it’s ever been.
We are McCann.
Being associated with these incredible agencies means that not only are we a proudly ZAMBIAN agency with excellent industry experience and a 9 year long track record of quality and service, we are now an agency with global alignment, access to resources both of human and technical nature, able to employ creative and design services to enhance our existing teams with immediate response. We also have access to volumes of industry research from other markets in order for us to have as many tools at our disposal to make the right decisions for our brands.